Possessive Pronouns Formation and Usage

Possessive Pronouns Formation and Usage Possessive pronouns are used to show ownership of an item or an idea. Possessive pronouns are very similar to possessive adjectives and its easy to confuse the two. Here are some examples of possessive pronouns immediately followed by possessive adjectives that are different in structure, but similar in meaning. Possessive Pronouns Examples That dog is hers.That beautiful house on the hill is theirs.The two motorcycles parked over there are his. Possessive Adjective Examples Her dog is over there.Their house on the hill is beautiful.His two motorcycles are parked over there. The easiest way to make sure you are using a possessive pronoun is to notice the placement. Possessive pronouns are always placed at the end of a sentence. They are not placed directly before the noun they modify which is the case for other possessive forms. Possessive Pronoun Usage Possessive pronouns are used to indicate possession when pointing out something to someone. Sentences using possessive pronouns generally use other modifiers to point something out and claim ownership. Examples Whose car is that? Its mine. Its mine.Wheres their house? That house is theirs. Possessive pronouns  are only used when the object of possession (what is yours, hers, ours, etc.) is understood from the context. In other words, what is possessed is usually referred to in a previous statement. The possessive pronoun is then used to clarify to whom the object belongs. Here is a list of possessive pronouns. I - mineYou - yoursHe - hisShe - hersWe - oursYou - yoursThey - theirs Is this your lunch? - No, that one over there is mine.Whose tennis rackets are those? - Theyre yours!Whose house is it? - Its his.Do you know who that belongs to? - Its hers.This isnt your house. Its oursWhose cars are these? - Theyre yours.Whose dog is that? - Its theirs. Possessive nouns are also be used in the same manner as possessive pronouns when stating that something belongs to someone in particular. Examples Whose cell phone is that? - Its Johns.Who do these computers belong to? - Theyre our parents. Possessive Pronoun Checklist Possessive pronouns are used when the object of possession is understood from the contextPlace possessive pronouns directly at end of sentencesPossessive pronouns are very similar in usage to possessive adjectivesPossessive pronouns are used when the context is clear who is in possession of an objectNote the similarity in form between possessive pronouns and adjectives Use these resources for more detailed information on other individual possessive forms: Possessive Nouns - For example, Johns house, the bicycles color, etc.Possessive Adjectives - For example, our neighborhood, his niece, etc. This general guide to possessive forms quickly compares all three types of possessive forms.

How to Say And in Mandarin

How to Say And in Mandarin Some English words have several possible Mandarin Chinese translations. Knowing when to use the correct word is one of the main challenges for both beginner-level Mandarin students and professional translators alike. For example, the English word for can has at least three possible Mandarin translations: èÆ' ½ (nà ©ng), Ã¥  ¯Ã¤ » ¥ (kÄ› yÇ ), and ä ¼Å¡ (huà ¬). Another English word with multiple translations is â€Å"and.† You may think that there can be no possible variations for and, but there are many different meanings for this word. It depends on the subtle nuances of the speaker or writers meaning or the context in which this conjunction is used. Joining Nouns In sentences that combine nouns or noun phrases, there are three ways to say and. All three of these connectors are interchangeable and commonly used. They are: Hà ©Ã¢    : å’Å'Hn⠁   : å’Å'GÄ“n⠁   : è ·Å¸ Note that hà © and hn use the same character. The hn pronunciation is most commonly heard in Taiwan. The example sentences are given first in English, followed by a transliteration in Chinese called  pinyin,  a Romanization system used to help beginners learn Mandarin. Pinyan  transcribes the sounds of Mandarin using the Roman  alphabet. Pinyin is most commonly used in Mainland China for teaching school children to read and it is also widely used in teaching materials designed for Westerners who wish to learn Mandarin.  The sentences are then listed in Chinese characters in traditional and simplified forms where appropriate. He and I are colleagues.WÇ’ hn tÄ  shà ¬ tà ³ngshà ¬.我å’Å'ä »â€"æ˜ ¯Ã¥ Å'ä ºâ€¹ Both pineapple and mango are good to eat.Fà ¨nglà ­ hà © mngguÇ’ dÃ… u hÄ›n hÇŽo chÄ «.(traditional form) é ³ ³Ã¦ ¢ ¨Ã¥â€™Å'芒æžÅ"éÆ' ½Ã¥ ¾Ë†Ã¥ ¥ ½Ã¥ Æ'(simplified form) å‡ ¤Ã¦ ¢ ¨Ã¥â€™Å'芒æžÅ"éÆ' ½Ã¥ ¾Ë†Ã¥ ¥ ½Ã¥ Æ' She and mom went for a walk.TÄ  gÄ“n mÄ ma qà ¹ gung jiÄ“.Ã¥ ¥ ¹Ã¨ ·Å¸Ã¥ ª ½Ã¥ ª ½Ã¥Å½ »Ã©â‚¬â€ºÃ¨ ¡â€"Ã¥ ¥ ¹Ã¨ ·Å¸Ã¥ ¦Ë†Ã¥ ¦Ë†Ã¥Å½ »Ã©â‚¬â€ºÃ¨ ¡â€" This pair of shoes and that pair of shoes are the same price.Zhà ¨ shuÄ ng xià © gÄ“n n shuÄ ng xià © jiqian yà ­yng.這雙鞋è ·Å¸Ã©â€š £Ã©â€ºâ„¢Ã©Å¾â€¹Ã¥Æ' ¹Ã©Å' ¢Ã¤ ¸â‚¬Ã¦ ¨ £Ã¨ ¿â„¢Ã¥ Å'éž‹è ·Å¸Ã©â€š £Ã¥ Å'éž‹ä » ·Ã©â€™ ±Ã¤ ¸â‚¬Ã¦   · Joining Verbs The Mandarin Chinese character ä ¹Å¸ (yÄ›) is used to join verbs or verb phrases. It translates as either â€Å"and† or â€Å"also.† I like to watch movies and listen to music.WÇ’ xÇ huan kn dinyÇ ng yÄ› xÇ huan tÄ «ng yÄ «nyuà ¨.我åâ€"Å"æ ­ ¡Ã§Å"‹é› »Ã¥ ½ ±Ã¤ ¹Å¸Ã¥â€"Å"æ ­ ¡Ã¨  ½Ã©Å¸ ³Ã¦ ¨â€šÃ¦Ë†â€˜Ã¥â€"Å"æ ¬ ¢Ã§Å"‹ç” µÃ¥ ½ ±Ã¤ ¹Å¸Ã¥â€"Å"æ ¬ ¢Ã¥  ¬Ã©Å¸ ³Ã¤ ¹  He doesn’t like to go for walks and he doesn’t like to exercise.TÄ  bà ¹ xÇ huan gung jiÄ“ yÄ› bà ¹ xÇ huan yà ¹ndà ²ng.ä »â€"ä ¸ Ã¥â€"Å"æ ­ ¡Ã©â‚¬â€ºÃ¨ ¡â€"ä ¹Å¸Ã¤ ¸ Ã¥â€"Å"æ ­ ¡Ã© â€¹Ã¥â€¹â€¢Ã¤ »â€"ä ¸ Ã¥â€"Å"æ ¬ ¢Ã©â‚¬â€ºÃ¨ ¡â€"ä ¹Å¸Ã¤ ¸ Ã¥â€"Å"æ ¬ ¢Ã¨ ¿ Ã¥Å  ¨ Other Transition Words There are a few Mandarin Chinese words that can be translated as â€Å"and,† but which more accurately mean â€Å"furthermore, â€Å"moreover,† or other such transition words. These words are sometimes used to show a cause-and-effect relationship between the two phrases. Chinese transition words include: Ér qiÄ› - è€Å'ä ¸â€: additionally  Bà ¬ng qiÄ› - ä ¸ ¦Ã¤ ¸â€ (traditional) / Ã¥ ¹ ¶Ã¤ ¸â€ (simplified): and; moreoverRn hà ²u - ç„ ¶Ã¥ ¾Å' / ç„ ¶Ã¥ Å½: and thenYÇ  hà ²u - ä » ¥Ã¥ ¾Å' / ä » ¥Ã¥ Å½: and afterHi yÇ’u -  Ã©â€šâ€žÃ¦Å"‰ / è ¿ËœÃ¦Å"‰: even more; on top of thatCÇ  wi -  Ã¦ ­ ¤Ã¥ ¤â€": furthermore Ér qiÄ› è€Å'ä ¸â€ additionally Bà ¬ng qiÄ› ä ¸ ¦Ã¤ ¸â€ (traditional)Ã¥ ¹ ¶Ã¤ ¸â€ (simplified) andmoreover Rn hà ²u ç„ ¶Ã¥ ¾Å'ç„ ¶Ã¥ Å½ and then YÇ  hà ²u ä » ¥Ã¥ ¾Å'ä » ¥Ã¥ Å½ and after Hi yÇ’u é‚„æÅ"‰è ¿ËœÃ¦Å"‰ even moreon top of that CÇ  wi æ ­ ¤Ã¥ ¤â€" furthermore Sentence Examples of Transition Words As noted, the particular form of and that you use in Mandarin Chinese depends heavily on the context and meaning of the word. It can be helpful, therefore, to peruse some example sentences to see how the different forms of and are used in various contexts. This is a very good movie and (moreover) the music is very nice.Zhà ¨ bà ¹ dinyÇ ng hÄ›nhÇŽokn à ©rqiÄ› yÄ «nyuà ¨ hÄ›nhÇŽo tÄ «ng.這éÆ' ¨Ã©â€º »Ã¥ ½ ±Ã¥ ¾Ë†Ã¥ ¥ ½Ã§Å"‹è€Å'ä ¸â€Ã©Å¸ ³Ã¦ ¨â€šÃ¥ ¾Ë†Ã¥ ¥ ½Ã¨  ½Ã¨ ¿â„¢Ã©Æ' ¨Ã§â€ µÃ¥ ½ ±Ã¥ ¾Ë†Ã¥ ¥ ½Ã§Å"‹è€Å'ä ¸â€Ã©Å¸ ³Ã¤ ¹ Ã¥ ¾Ë†Ã¥ ¥ ½Ã¥  ¬ This knapsack is very practical and (furthermore) the price is reasonable.Zhà ¨gà ¨ fngshuÇ  bÄ“ibÄ o hÄ›n shà ­yà ²ng bà ¬ngqiÄ› jigà © hà ©lÇ .這個é˜ ²Ã¦ ° ´Ã¨Æ'Å'Ã¥Å'…å ¾Ë†Ã¥ ¯ ¦Ã§â€ ¨Ã¤ ¸ ¦Ã¤ ¸â€Ã¥Æ' ¹Ã¦   ¼Ã¥ Ë†Ã§ â€ Ã¨ ¿â„¢Ã¤ ¸ ªÃ©Ëœ ²Ã¦ ° ´Ã¨Æ'Å'Ã¥Å'…å ¾Ë†Ã¥ ®Å¾Ã§â€ ¨Ã¥ ¹ ¶Ã¤ ¸â€Ã¤ » ·Ã¦   ¼Ã¥ Ë†Ã§ â€  We can first go have dinner and then see a movie.WÇ’men xiÄ n qà ¹ chÄ « wÇŽncÄ n rnhà ²u zi qà ¹ kn dinyÇ ng.我們先åŽ »Ã¥ Æ'晚é ¤ Ã§â€ž ¶Ã¥ ¾Å'å† Ã¥Å½ »Ã§Å"‹é› »Ã¥ ½ ±Ã¦Ë†â€˜Ã¤ » ¬Ã¥â€¦Ë†Ã¥Å½ »Ã¥ Æ'晚é ¤ Ã§â€ž ¶Ã¥ Å½Ã¥â€  Ã¥Å½ »Ã§Å"‹ç” µÃ¥ ½ ± Eat dinner, and then you can eat dessert.ChÄ « wn wÇŽncÄ n yÇ hà ²u jià ¹ nà ©ng chÄ « tin diÇŽn.Ã¥ Æ'Ã¥ ®Å'晚é ¤ Ã¤ » ¥Ã¥ ¾Å'Ã¥ ° ±Ã¨Æ' ½Ã¥ Æ'ç”Å"é »Å¾Ã£â‚¬â€šÃ¥ Æ'Ã¥ ®Å'晚é ¤ Ã¤ » ¥Ã¥ Å½Ã¥ ° ±Ã¨Æ' ½Ã¥ Æ'ç”Å"ç‚ ¹Ã£â‚¬â€š Im cold because I didnt wear enough clothes, and on top of that its snowing now.WÇ’ lÄ›ng yÄ «nwà ¨i wÇ’ chuÄ n bà ¹gà ²u yÄ «fà º, hi yÇ’u xinzi xi xuÄ›le.我å† ·Ã¥â€º  Ã§â€š ºÃ¦Ë†â€˜Ã§ © ¿Ã¤ ¸ Ã¥ ¤  Ã¨ ¡ £Ã¦Å" Ã©â€šâ€žÃ¦Å"‰ç  ¾Ã¥Å" ¨Ã¤ ¸â€¹Ã©â€º ªÃ¤ ºâ€ Ã£â‚¬â€šÃ¦Ë†â€˜Ã¥â€  ·Ã¥â€º  Ã¤ ¸ ºÃ¦Ë†â€˜Ã§ © ¿Ã¤ ¸ Ã¥ ¤Å¸Ã¨ ¡ £Ã¦Å" Ã¨ ¿ËœÃ¦Å"‰çŽ °Ã¥Å" ¨Ã¤ ¸â€¹Ã©â€º ªÃ¤ ºâ€ Ã£â‚¬â€š Lets quickly go see the cherry blossoms. The weather is nice today, furthermore it will rain tomorrow.WÇ’men kui qà ¹ kn yÄ «nghuÄ . TiÄ nqà ¬ hÄ›n hÇŽo, cÇ wi mà ­ngtiÄ n huà ¬ xi yÇ”.我們å ¿ «Ã¥Å½ »Ã§Å"‹æ « »Ã¨Å  ±Ã£â‚¬â€šÃ¥ ¤ ©Ã¦ ° £Ã¥ ¾Ë†Ã¥ ¥ ½Ã¦ ­ ¤Ã¥ ¤â€"明å ¤ ©Ã¦Å"Æ'ä ¸â€¹Ã©â€º ¨Ã£â‚¬â€šÃ¦Ë†â€˜Ã¤ » ¬Ã¥ ¿ «Ã¥Å½ »Ã§Å"‹æ ¨ ±Ã¨Å  ±Ã£â‚¬â€š Ã¥ ¤ ©Ã¦ °â€Ã¥ ¾Ë†Ã¥ ¥ ½Ã¦ ­ ¤Ã¥ ¤â€"明å ¤ ©Ã¤ ¼Å¡Ã¤ ¸â€¹Ã©â€º ¨Ã£â‚¬â€š

Letter from the clergy and Kings response Essay Example | Topics and Well Written Essays - 500 words

Letter from the clergy and Kings response - Essay Example At the time, King was in a jail in Birmingham, Alabama. He had been arrested for his part in the Birmingham campaign, a non-violent protest planned by the Alabama Christian Movement for Human Rights and King’s Southern Leadership Conference. This movement was directed at Birmingham’s traders and the City Government. It was no secret that Birmingham was a city known for its highly visible discrimination against blacks. It was the most thoroughly segregated city in the United States (King, 1963). This discriminatory attitude emanated both from the white business class as well as the City Government. King’s response to the clergymen’s letter indicates why he was in Birmingham, since they had deemed him an ‘outside agitator.’ As President of the Southern Leadership Conference he was invited by one of its 85 affiliate organizations, namely the Alabama Christian Movement for Human Rights to be on call and come to their aid in respect of a non-violen t protest whenever deemed necessary. This he had accordingly done. King asserts that his movement of non-violence was based on a detailed investigation that included collection of the facts, negotiation, self purification and direct action (King, 1963). There had been Court injustices and bombings that have not even spared churches attended by the Negro community. While they had approached the City officials for negotiation, this had never been done in good faith. Consequently there was no resort but to protest non-violently. Before this protest they had even approached the traders requesting them to remove the discriminatory and humiliating signs from their shops but this was done half-heartedly- a few signs were removed here and there but ultimately replaced. It was evident that things were not going to improve to their satisfaction. That segregation is unjust is evident from the fact that it is not rooted in eternal or natural law. It is God that created men of all color. To quote both St. Augustine and

English Essay Example | Topics and Well Written Essays - 750 words - 1

English - Essay Example The rapid rate that our sea levels have been raising at has given many countries the dangers as it could wipe them off the world map that we know today, like the Caribbean. The people of the Caribbean have been trying to fight this problem over many years and scientists say by the year 2100, the Caribbean will no longer be a part of the world map. I think it will be the next atlantes this raising sea levels will also affect and scare many other countries like the Philippines, Indonesia and Bangladesh as they are very close to the sea levels and may also be joining the Caribbean. Also these raising sea levels have been causing tsunamis and other natural disasters due to the changing climate and sea levels. Global warming has many effects; one of these major effects is the Ozone hole which has many effects that have slowly been destroying our planet without our knowing, but thanks to the advanced technology of today, we have been able to notice theses problems and effects but it is too late, this Ozone hole especially affected Antarctica as the ice is melting which increased the sea levels affecting many countries and leading to their destruction. The increase in the climate has lead to the death of many penguins and their existence is linked to the polar bears. We have been destroying their homes and we might be the reason for their extinction, if we keep walking the path that we are walking today. Moreover, the organisms living in Antarctica have also been dying rapidly due to the fast climate change. Not only that but the effects of global warming have increased the rates of diseases especially skin cancer due to the UV rays from the sun as the Ozone hole is widening and as it is the only protection for us from these harmful rays which are bouncing back a large percentage of these rays, however it no longer exists in some areas of the world and is thinning at other areas. Pollution has been increasing over the years, especially the air pollution form cars, fac tories and green houses due to CO2 emissions which has many effects on people especially the new born and the elderly. Asthma has been rapidly increasing among us and we are starting to see it as a normal illness but indeed this is a man-made illness due to the air pollution that we have created which is affecting our children and the people at large. In conclusion, air pollution is raising the sea levels and the hole in our Ozone layer is a problem that we have created. The dying animals and the melting ice in Antarctica are the effects of the problem that we have created as we are killing the big blue inch by inch everyday and we are killing ourself as well. I ask everyone who reads this paper to please stop killing our planet and at least try to reduce the pollution in some

Increase in Aggregate Demand Essay Example for Free

Increase in Aggregate Demand Essay In order to address this question it is first necessary to define both inflation and aggregate demand. Aggregate Demand is the total amount demanded by the whole economy, ie it is not related to one single market. Inflation is the persistent increase in the average level of consumer prices compared to the same time the previous year. This is a natural occurrence over time as wages rise and so the quantity demanded increases, which activates the incentive price function and causes prices to rise, thus causing inflation. There are numerous types of inflationary pressure but nearly all can be subdivided into demand-pull or cost-push inflation. Demand-pull inflation is inflation caused by an extension in total demand, which is sufficiently big so that it exceeds total supply, this happens because of a huge increase in aggregate demand. As a result all factors that lead to large increases in aggregate demand can also cause demand-pull inflation. Thus, a main cause of demand-pull inflation could be a reduction in the levels of direct taxation. By reducing the level of direct taxation consumers have more real income and therefore greater disposable income to spend on goods and services, this leads to increased consumption and thus an extension in demand in all markets. Due to this extension in aggregate demand, firms will increase prices within each market leading to average price rises and inflation. Another factor which would cause demand-pull inflation would be a boost in consumer confidence such as the one which occurs when an economy reaches the recovery stage after emerging from recession. Due to the boost in consumer confidence and increasing amount of money is spent on goods and services which in turn raises the demand and thus firms increases prices, leading to inflation. Several further factors which also cause demand-pull inflation are a decrease in indirect taxation, rapid consumer borrowing in times with low interest rates and depreciation in the exchange rate. Cost-push inflation is inflation which occurs when firms increase prices in  order to maintain a profit margin. They did this because of an increase in cost productuion. For example the price of cars will be increased by firms if there is an increase in demand for and therefore and increase in the price of steel. A main cause of cost-push inflation is increasing labour costs. Labour costs may be increased by the government introducing a higher minimum wage or by a union led workforce negotiating a higher wage. Due to this increase in overall costs profits are reduced and it is necessary for firms to increase their prices to increase the amount of profit they are making so it reaches the previous level. In this case average prices will rise compared to the previous year even though there has been no increase in aggregate demand, as cost-push inflation is not linked to demand. A secondary cause of cost-push inflation is higher rates of indirect taxation which may be imposed by the government on certain products such as alcohol and tobacco or by increasing VAT. This is generally done in a free market economy to reduce the popularity of what are seen as negative goods which may harm peoples health. This happens because some firms feel that there is elastic demand for the products they supply and so pass on the increase in costs to their customers in the form of higher prices to maintain profitability. In this case aggregate demand has not grown but there has been an average price level increase. There is no doubt that inflation can be caused by an increase in aggregate demand, in the form of demand pull inflation, however cost plus inflation also exists where inflation occurs without an increase in aggregate demand and thus this view is incorrect.

Mental Endurance in Endurance Shackletons Incredible Voyage Essay

Mental Endurance in Alfred Lansing's Endurance Shackleton's Incredible Voyage In Endurance Shackleton's Incredible Voyage, Alfred Lansing recounts the tale of one of the greatest successes of the Twentieth Century. Ironically, Lansing's detailed account of the 1915 Trans-Antarctic Expedition illuminates the stark reality that Sir Ernest Shackleton's expedition did not fulfill its goal. In fact, the expedition never even set foot upon the continent that they had intended to cross. The outstanding success of that motley crew of adventurers was in their ability to endure the harsh Antarctic climate. Despite having their ship crushed by an ice cap, spending the dark Antarctic winter hopelessly alone, suffering through a stormy voyage in an open dingy, and stumbling blindly across an uncharted island, Shackleton and his men persisted in their quest to survive. Truly, Shackleton set an outstanding example of never giving up. Although it may first appear that Shackleton's greatest perseverance resided in his stamina to endure the harsh marching and sailing that it took to lead his men back to safety, this physical strength was only a small part of the real endurance. No, it was not even in dealing with the chaffing absence of any substitute for toilet paper that Shackleton manifested his endurance, but it was prevalent in his underlying attitude. Endurance is more than just taking the next grueling step; it is maintaining a belief that all efforts3/4 whether they are physical or mental3/4 can improve the future. This incessantly positive attitude is the very foundation of stamina because when there is a will, a sense of self-worth, or a shard of hope, the body and mind will find a way. In addition, a positive attitude will unit... ...A life filled with love for humans who are equal simply because they are human yields a fulfilling life despite the difficulty of it. Through believing that we can clear the next hurdle, humans can live together in a supportive community rather than a destructive band. There is no need to say that one person, one race, one nation is better than any other one because power mongers and hedonists rarely succeed in life. Through believing that the goal is accomplishable, humans can always take the next step towards this improved world. It is bizarre how a story about a crew in such a peculiar situation could be a blue print for the way to succeed in life in general. For the daunting goals as well as the insignificant ones, endurance of the mind is the key. Works Cited: Lansing, Alfred. Endurance: Shackleton's Incredible Voyage.Carroll and Graf: New York, 1986.

Advertising Strategies Essay

Advertising Strategies Advertising is used as a means to attract the buyer to follow a brand. There are many different advertising techniques that can be used depending on the demographics of the target market. As a 14-year-old, marketers have to understand what people my age like when it comes to advertising. For an advertisement to be effective for my age group, it needs to appeal to the audience. There are three main types of advertising used for people my own age, and they are celebrity power, lots of action, and the use of attractive women. Celebrity power is one effective form of advertising used for young teenagers. Because of the stage of life that I am currently at, I tend to look up to people who are famous. Most teenagers like to idolize musicians, sports players, and film stars. I am no different in this manner because I do associate myself with my favorite celebrities and try and follow them. If one of my idols is advertising a product, then I am more likely to pay that product some attention. I think that if my favorite celebrity is endorsing a product, then to be a true fan I should start buying that brand. This type of advertising is one of the oldest in the book, but it is also very effective for young people who are searching for an identity. Advertisements that have lots of action are also very popular with my age group. As a teenage boy, I enjoy watching television with great action scenes. This could either be a fight scene or a car chase. Marketers know that people my age like to see lots of action because it gets the adrenaline pumping. I am no different in that I enjoy watching advertisements that include a lot of action. There does not have to be much dialogue or any key message, just the inclusion of action appeals to young boys my age. Unlike the use of celebrities, using action sequences is a type of advertising that only works with males, particularly those around my own age. The third type of advertising that is effective for my age group is the use of sexy women. The saying that â€Å"sex sells† is a well-known one and it has been used ever since advertising first existed. The use of a pretty lady can set something going inside of teenage boys that make them take notice of the  advertisement. Scantily-clad women may be offensive to young females, but to guys like me it can make all the difference when it comes to advertising. I think that the use of attractive women will continue to be used by marketers because they know that it is an effective strategy and plenty of young men will approve of it. We are all bombarded by advertising every single day of our lives because marketers know the opportunities that it can bring. More than this, they also know that advertising can be extremely effective when trying to sell a product or service. For young boys of my age, this is no different. The advertising techniques used to attract people my age can be different from other target markets. The three main advertising strategies that are used to target someone like me are the celebrity factor, action sequences, and the inclusion of attractive young women.

The presentation of individuals and society in the novel, Dr. Jekyll and Mr. Hyde

Choose two extracts from the novel and use them as a basis for your discussion of one of the following topics: 1. The ways in which places and settings are used in the novel; 2. The presentation of individuals and society in the novel; 3. Stevenson's methods of developing tension and a sense of horror in the novel. For the purposes of my analysis, I have chosen option two: The presentation of individuals and society in the novel. The two extracts that I have chosen for the analysis are: Utterson's first meeting with Mr. Hyde and his subsequent description of him (in the chapter The Search for Mr. Hyde) and an excerpt from the last chapter Henry Jekyll's full statement of the case. In this essay, I am going to discuss how Stevenson presents the individuals and the society in the novel. In order to make a clear interpretation, I am going to be using the novel as well as my background knowledge of the time and context in which the novel was set. I will also review Stevenson's experiences, which might have led to the creation of the story. Firstly, I will examine the society presented by Stevenson in this novel. The entire story revolves around the upper/middle class. There are only hints of other social classes in the form of workers and servants, employed by the rich people. The four main characters of the play have much in common; they are all rich, well-educated and professional men: Utterson is a lawyer; Enfield is a well known man around the town, showing his popularity. Lanyon and Jekyll are both doctors, which shows their high professional status. Another trait that all these men have in common is, they are all cold and distant yet likable. Also, they are all un-married. Below is an extract from the book, outlining Mr. Utterson's personality: Mr. Utterson the lawyer was a man of rugged countenance, that was never lighted by a smile; cold†¦backward in sentiment†¦ and yet somehow lovable. Another interesting fact regarding the novel is, not one of the main characters is a woman, this shows the nature of the society. The society at the time was a male-dominated one. Some have argued that this gives the novel an empty feel. Readers agree that, the severe lack of women from the settings creates unease in the novel, which can be felt slightly. This particular writing trait that Stevenson employs can be linked back to his own childhood, Stevenson had a strong father figure and thus, the imbalance in sexes is noticeable in the writing. In the novel itself, each of the characters face a varying dilemma. Utterson seems at peace with the world and doesn't want a wife whereas, Jekyll seems to change into Hyde because he is sexually frustrated. Jekyll is one character who would be content with a wife. Here, another flaw in the society seems visible; Stevenson's subtle language sets up the male-only society in order to push Jekyll into becoming Hyde. Stevenson exasperates Jekyll and through his tactical writing, he also thoroughly entertains the readers. The main character of the novel seems to be Mr. Utterson. Stevenson writes the novel from Utterson's perspective, events of the novel and the story-line itself is viewed through Utterson's eyes. For example, when the reader first learns about Hyde, it is from Utterson's detailed description. Automatically, the reader then perceives Hyde as Utterson does. The readers are also inclined to feel the same emotions Utterson feels regarding Hyde: †¦the hitherto unknown disgust, loathing and fear in which Mr. Utterson regarded him (Hyde). The interesting factor is that Utterson is never the narrator of the proceedings in the novel. However, he is always involved in some way, even in the scenes where he has no direct role. Another interesting factor is that even though Stevenson doesn't employ Utterson as the narrator, he tailors him with narrator like features: he is calm, considerate and usually emotionless. Stevenson uses him to great effect towards the end, he surprises the readers by turning the passive character of Utterson, suddenly into an active member of the novel. The author reveals the other side of Utterson's character as being decisive and strong, and this allows the reader to be further interested in the novel: I must and shall see you†¦ if not by fair means than by foul – if not of your consent, then by brute force! Another key character in the novel is Dr. Lanyon. He is only thrust into action when Hyde goes to visit him. Stevenson heightens the drama of the story by not allowing Lanyon to confide his experiences to Utterson and the readers. The reader is made desperate to know what Lanyon refers to as: it could kill a man by its mere presence. The reader later gathers that he is referring to Hyde. After Lanyon watches Hyde transform to Jekyll, Lanyon's whole demeanour changes to a dying man, but he never reveals the cause for his sudden ill-health: I have had a shock and I shall never recover. It is a question of weeks†¦ There could be two possible reasons why Lanyon doesn't reveal the truth; he may believe that by divulging the details he may tarnish the old friendship between himself and Dr. Jekyll. However, this reason doesn't seem very likely because the friendship between the two was long lost. Below is a perfect example, showing that the friendship is long gone (Jekyll's thoughts about Lanyon): †¦that hide-bound pedant, Lanyon, at what he called my scientific heresies. The second simpler reason could be that, Lanyon believes even if he did divulge any details, people would not believe his claims. He is worried that he may be labelled a lunatic, and obviously wants to avoid that predicament. Stevenson has used masterly language in order to construct the characters of Dr. Jekyll and Mr. Hyde. His language clearly conveys them as two separate people yet it also outlines the gigantic difference between them. Early on in the story, Jekyll informs the readers about his theory regarding Hyde: Man is not truly one but truly two. Throughout the novel, Stevenson conveys Hyde as the lower instinct and id form of Jekyll. The author wants the readers to believe that Hyde is a selfish, animal side of Jekyll. This strange phenomenon could be linked back to Stevenson's childhood. In that circumstance Stevenson being the mischievous child representing Hyde and Stevenson's father being upstanding and respected, representing Jekyll. Hyde also seems to rebel with Jekyll like Stevenson did with his father. Stevenson wanted to be an author, but his father was against such a career but Stevenson became one anyway: Jekyll had more than a father's interest; Hyde had more than a son's indifference. To make the novel a success, the foundations must be strong; this relies on the fact that the reader perceives Jekyll and Hyde, as Stevenson wants him to. The author wants the characters to be completely different, yet be the same person, and to convey this Stevenson uses descriptive language: (Jekyll) Every mark of capacity and kindness†¦ AND A large, well-made, smooth-faced man of fifty†¦ On the other hand, there is a stark appearance between Jekyll's description and Hyde's: (Hyde) He had borne himself with a murderous mixture of timidity and boldness AND There was something wrong with his appearance; something displeasing, something downright detestable. Now as we can understand from the above quotations, Stevenson uses alliteration to convey the descriptions of both the characters. Some examples are- downright detestable; murderous mixture. This vivid language leads the reader to believe in Jekyll and Hyde. The author conveys Hyde as being completely opposite of Jekyll, even through the name. Hyde is a monster hidden within Jekyll. The more dramatic interpretation would be conveyed as a struggle between good and evil. It seems clear that Hyde is always present in Jekyll: at the start of the novel he just hasn't been released and thus, Jekyll had complete control of the situation. The problem arises when Jekyll starts taking the metamorphic potion; at this point Hyde emerges and begins to take control. It's clear that Hyde gains strength from the actions of Jekyll; this point is further enhanced if the reader concentrates on Hyde's appearance. Hyde doesn't seem to be a tall person, and thus his character is not strong enough to challenge Jekyll. However, Hyde's continued nourishment through Jekyll's weaknesses means that eventually Hyde becomes increasingly potent: The balance of my nature might be permanently overthrown†¦ and the character of Edward Hyde become irrevocably mine. This revelation proves that, the metamorphic potion is truly a changing potion, it reverts Jekyll to a weaker character of Hyde. Once Jekyll starts taking the potion, the characters of Jekyll and Hyde become vague and unclear: it even seems that both the characters want to be separate. An example of that is when Jekyll refers to Hyde as him not I. From Jekyll's language it seems that Hyde is no longer a part of Jekyll but someone else. Finally, Jekyll explains that the character of Hyde is completely different; in a sense Jekyll lets Hyde do whatever he pleases, without the fear of consequences or society: †¦ the liberty, the comparative youth, the light step, leaping pulses and secret pleasures that I had enjoyed in the disguises of Edward Hyde. Thus, the position of Hyde in the novel is grotesque and mysterious. He stands apart from the rest of the society; he is ugly, disturbing and unlovable. So, Jekyll is able to enjoy two positions in the society, one being in the centre and the other being on the extreme edge. In conclusion, Stevenson conveys both his own rebelling and then escaping aspects in the novel. Stevenson rebelled by roaming the streets of Edinburgh at night and then escaped to Samoa. Stevenson also constructs the society to an odd proportion, by placing no women in it; this seems to reflect a classical hypocritical Victorian society. However, throughout the novel the atmosphere seems to be perfect for the Jekyll/Hyde situation and thus, makes the novel a fantastic read.

Causes of the Mexican-American War

Causes of the Mexican-American War The origins of the Mexican-American War can largely be traced back to Texas winning its independence from Mexico in 1836. Following his defeat at the Battle of San Jacinto (4/21/1836), Mexican General Antonio Là ³pez de Santa Anna was captured and forced to recognize the sovereignty of the Republic of Texas in exchange for his freedom. The Mexican government, however, refused to honor Santa Anna’s agreement, stating that he was not authorized to make such a deal and that it still considered Texas a province in rebellion. Any thoughts the Mexican government had of recovering the territory quickly were eliminated when the new Republic of Texas received diplomatic recognition from the United States, Great Britain, and France. Statehood During the next nine years, many Texans openly favored annexation by the United States, however, Washington rejected the issue. Many in the North were concerned about adding another â€Å"slave† state to the Union, while others were concerned about provoking a conflict with Mexico. In 1844, Democrat James K. Polk was elected to the presidency on a pro-annexation platform. Acting quickly, his predecessor, John Tyler, initiated statehood proceedings in Congress before Polk took office. Texas officially joined the Union on December 29, 1845. In response to this action, Mexico threatened war but was persuaded against it by the British and French. Tensions Rise As annexation was debated in Washington in 1845, controversy escalated over the location of the southern border of Texas. The Republic of Texas stated that border was situated at the Rio Grande as set forth by the Treaties of Velasco which had ended the Texas Revolution. Mexico argued that the river stipulated in the documents was the Nueces which was located approximately 150 miles further north. When Polk publicly supported the Texan position, the Mexicans began assembling men and sent troops over the Rio Grande into the disputed territory.   Responding, Polk directed Brigadier General Zachary Taylor to take a force south to enforce the Rio Grande as the border. In mid-1845, he established a base for his Army of Occupation at Corpus Christi near the mouth of the Nueces. In an effort to reduce tensions, Polk dispatched John Slidell as minister plenipotentiary to Mexico in November 1845 with orders to open talks regarding the United States purchasing land from the Mexicans. Specifically, Slidell was to offer up to $30 million in exchange for locating the border at the Rio Grande as well as the territories of Santa Fe de Nuevo Mexico and Alta California. Slidell was also authorized to forgive the $3 million in damages owed to US citizens from the Mexican War of Independence (1810-1821). This offer was refused by the Mexican government which due to internal instability and public pressure was unwilling to negotiate. The situation was further inflamed when a party led by noted explorer Captain John C. Frà ©mont arrived in northern California and began agitating American settlers in the region against the Mexican government.     Ã‚         Thornton Affair War In March 1846, Taylor received orders from Polk to move south into the disputed territory and establish a position along the Rio Grande. This was prompted by new Mexican President Mariano Paredes declaring in his inaugural address that he intended to uphold Mexican territorial integrity as far as the Sabine River, including all of Texas. Reaching the river opposite Matamoros on March 28, Taylor directed Captain Joseph K. Mansfield to build an earthen star fort, dubbed Fort Texas, on the north bank. On April 24, General Mariano Arista arrived in Matamoros with around 5,000 men.  Ã‚   The following evening, while leading 70 US Dragoons to investigate a hacienda in the disputed territory between the rivers, Captain Seth Thornton stumbled upon a force of 2,000 Mexican soldiers. A fierce firefight ensued and 16 of Thornton’s men were killed before the remainder was forced to surrender. On May 11, 1846, Polk, citing the Thornton Affair asked Congress to declare war on Mexico. After two days of debate, Congress voted for war- not knowing that the conflict had already escalated.

How to Write Press Releases With 21 Examples and 7 Templates

How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet.

Cover song Essay Example | Topics and Well Written Essays - 1000 words

Cover song - Essay Example Listeners could hear the following musical instruments: guitar, drums, and bass guitar with vocals. The first few seconds from the start until about 8 seconds, listeners would hear only one musical instrument, the guitar at the background which starts soft and melodic with regular beats and rhythmic patterns. At the start of the 8th to 9th seconds, listeners are given the chance to hear the vocals with accompanying instruments that included the drums and the bass guitar. The first few verses of the song were completed within 30 seconds and then, a louder drum instrument started in the 39th second with accompanying vocals that says: â€Å"Yeah, Yeah, Yeah, Yeah† two times. The second set of verses started in 1 minute 4 seconds, again with vocals and a more softer accompaniment of musical instruments (guitar, bass, and drums) and lasted until about 1 minute 34 seconds, again, exactly 30 minutes in regular rhythmic pattern before going to the â€Å"Yeah, Yeah, Yeah, Yeah† vocals (1 minute 35 seconds to 1 minute 57 seconds). After this phase, the refrain portion started with louder vocals and musical background starting with â€Å"I like it I’m not gonna crack†¦Ã¢â‚¬  and returns to this phrase after repeating the refrain twice (ending after two minutes 29 seconds). A brief space of musical instruments in bass, drums and guitar ensued (2 minutes 33 seconds up to 2 minutes 40 seconds) after the refrain in preparation to the third set of verses where the lyrics of the first verses were apparently repeated. Likewise, at 3 minutes 34 seconds the refrain was also repeated and ended abruptly at about 4 minutes and 10 seconds with the last beat from the vocals and the drum. The musical elements that were predominantly heard were distinctive of rock music with a lot of accompanying drums and bass guitars and the melody was more than average verging to increasingly loud crescendos, especially during the refrain. The cover song